You often witnessed the change in the era of social media marketing, where one social media trend turns into another in just some weeks. The current pace of digital marketing is highly attributed to the private networks (for example, Whatsapp & Messenger) as well as open digital media platforms (for example, Instagram & Twitter). These two medium joins hand in sharing the primary trend of 2020.
Let’s dig more into this changing theme of Social Media Marketing
Have you ever notice how rain’s pure water turns into grubby by standing in one place only? That’s how digital media works. Especially in this fast-pacing world, if social media marketing does not match the velocity of change, they become useless, old-fashioned, and eventually out of-sight. Similarly, if a brand loses track of change, their business becomes static. Hence, the first thing to move forward is the adaptation of new and current social media trends.
Creatively use the Fear of Missing Out:
The consumers appreciate enriching visual aids with creative flavoring, which is all going in and out through ephemeral content. The type of content consumers cherishes at every minute because they are accessible for less period of time. Due to the short time-frame fear of missing out (FOMO) took over, and the person visits the Instagram story of your brand more rapidly than viewing the whole talk on IGTV. This urgency caused by FOMO.
Nature of Content:
Content development is the primary trend of social media marketing in 2020. Content should be direct but creative, which shows consumer’s interest clearly. The business is ever more competent due to social media marketing. Consumers don’t give you a second chance if your four liner briefing doesn’t describe them what they needed and what you can offer to them. The filters make it attractive and creative balloons of artistry could make it boom.
Trends to Maintain Customer Experience:
People must feel they connect with you on a higher level, not just ordinary Product/Sale management status. This can only be possible when creativity and content match the parallel needs equally. Online surveys, Instagram polls, live chat, and review sites are mediums for establishing communication and relation on different spectrums.
Video Marketing and Storytelling:
Live streaming is the leading trend in 2020. Brand’s growth increases with Q/A sessions, interviews, events, and watches parties. Customers feel more connected as it allows them to get responses more frequently than ever. V-logging is another form of engagement on a more intimate level and a medium for storytelling.
Micro-topics as a new trend:
Forbes emphasizes that micro-topics is the future of digital marketing. This way, people show more engagement and can put their opinions in a comfortable environment. This will allow them to stay on platforms for a long time.
Giveaways:
Giveaways are hot and essential. It will develop trust between consumers and marketers. The consumer experienced a particular brand with a different perspective of achievement.
Brand your consumers:
The trend of turning valuable costumers into brand ambassadors is no less than any other trend. Direct relevant consumers to post with your product under a creative hashtag, which raises the level of engagement and more costumers, Comes with the Package